What Our New Icon Means

This originally ran in a Hwy 55 newsletter distributed to our co-workers. But we thought some of our guests would find it interesting, too.

Here’s an explanation of a new icon that means a lot to us, from our president and founder Kenney Moore.

Hello all-

As we embark on a new year, we have a lot to look forward to. We have new territories opening up both in this country and abroad providing us with new opportunities to share our great food, and more importantly, to spread our amazing culture.

You are going to see a new icon on all of our correspondence, menus and even uniforms. To us, as members of the Hwy 55 family, this icon will serve as a reminder of our mission to make the world a better place. This icon will simply represent the phrase: “love your neighbor.”

Those three words are extremely powerful. If everyone on the planet practiced that simple phrase in their daily lives, think how wonderful life would be. Cooks, you can practice that phrase by making great food for our guests in five minutes or less. Remember, hunger is a basic need we all have and you get to fulfil that need and make people happy. Waitstaff, you have the opportunity to turn a person’s day around. Open the door, smile, and wow your neighbors with your desire to put their wants and needs before your own. Don’t think about tips—think about serving your neighbor. Don’t be afraid to let all of your personality out.

As a company we have to make money to keep the lights on. However, we also have a responsibility to make the world a better place. Let’s treat our guests like family. Let’s show them respect, courtesy, and even love. Love simply means extending yourself to others, regardless of how it feels to you. Let’s live our lives as servants. Let’s connect to these three simple words that can change lives: “Love your neighbor.”