Hwy 55 - A $500 American Dream


When someone mentions the American Dream, it sounds more like ancient history than anything in the present day. Early settlers riding on horseback, making the grueling trek west in search of their own piece of land to call their own, a chance at a better life. That’s the American Dream, right?

How does one manage to turn $500 and a half-fledged plan into a 135-store business? This, taken at face value, is absurd. But diving a little deeper it really only takes two things. Passion and circumstance.

Anyone that has had even the slightest interaction with Kenney Moore will tell you there’s one characteristic that shines above all others. That one common quality of seemingly all successful people. Passion. Everything he does, no matter the significance, is done with passion.

It was passion that put Kenney on this path. Passion that would not accept the mediocrity he seemed to be plunging toward. And it was passion that took that $500 and defied the odds.

The freedoms and opportunities we are afforded in this country are second to none. This, combined with the willingness to never settle, are all it takes to turn $500 into an empire. So yes, those settlers trudging toward the unknown in search of a better life were after the American Dream, but so was that small-town kid with a chip on his shoulder.


"The American dream of rags to riches is a dream for a reason - it is hard to achieve; were everyone to do it, it wouldn't be a dream but would rather be reality."

-Robert Fulton